You might be asking “Where do I list my podcast?” and “why shouldn’t I let places like Anchor post my podcast for me?”
Though services like Anchor or Podbean can help list your podcast on podcast networks for you, it is very important to list your podcast yourself. If you decide to switch podcast hosts in the future, and your podcast network listed your show for you, you may not have access to your podcast accounts on various networks to update your podcast RSS feed. This has serious consequences!
- You lose all your followers
- You lose all SEO juice
Unless your audience looks for social media or website updates from you saying that you changed podcast hosts and need to re-subscribe, they will most likely think that you simply stopped podcasting. Though you may have a loyal audience, the amount of people that will actively do this is exceedingly small.
All your SEO efforts (social media posts, blog posts, links from other people) will be gone. Any links that were posted to your podcast pages (like Spotify or Apple) will point to a page that will never be updated.
If you do not or cannot update your existing podcast listings with your new RSS feed from your new host, you are essentially starting from scratch.
So, you may be asking yourself, “Where do I list my podcast?”
We have you covered! We compiled a list of the most important places to post your podcast. You can find the list below. The first three podcast networks are the most important, so make sure to post your podcast at these three first.
If you think we forgot a podcast network, leave a comment below or send us a message with the chat system. We will update this list as soon as we can!
Apple Podcasts is by far the most important place to post your podcast. Your listenership may vary, but the tony podcast networks get their new listings from Apple. So by posting your podcast to Apple, you also post your podcast to tons of other podcast networks and apps.
Google Play / Google Podcasts
Google Music has since been sunset by Google and is no longer supported. Instead, you need to ‘add’ your podcast to Google Podcasts. Google Podcasts doesn’t work the same as other podcast networks, though. Instead, Google will crawl the web and find the RSS feed for your podcast. Once this is done, you need to claim your podcast in the Google Podcast Manager. Follow the steps below:
Add the RSS feed to the front page of the website for your podcast.
Make sure your webpage is submitted to the Google Search Console. You will need a sitemap for your website to submit to the Google Search Console. There are various ways to get a sitemap of your website depending on how and what you use to host it. Unfortunately retrieving a sitemap for your website is beyond the scope of this article. You may need to speak to whoever built or host your website for assistance finding your website sitemap.xml link.
Wait… After you submit your sitemap to Google, it can take up to a couple of weeks before they crawl your website. In our experience, Google tends to crawl your website within a few days after submitting your sitemap though.
Check to see if your podcast has been added to Google Podcasts. This part is easy. Use this website. Enter your podcast RSS feed on that website. If Google has added your podcast to Google Podcasts, that website will generate a direct link to your podcast for Google Podcasts that you can share online.
Go to the Google Podcast Manager to claim your podcast.